According to a report,
The overall pain management category in India is estimated to be around Rs 900 crore and is growing between 7% and 10% annually. Out of which, south alone accounts for more than Rs 300 crore.
Amrutanjan has been maintaining its leadership position in southern markets with a market share of 65%. The company holds 11% and 6% market share in Orissa and West Bengal, respectively and in the western region, particularly in Maharashtra and Ahmadabad, the brand holds (15% market share (11% and 4%).
After positioning itself as a market leader in the Rs 300-crore southern region, Amrutanjan Health Care Ltd has started a new campaign called 'Be Ready' to capture a sizeable share in the north and western regions.
Recently Amrutanjan Healthcare has re-launched its pain balm products in three different variants — Pain Balm (yellow), Strong Pain Balm (white) and Maha Strong Pain Balm (white). The company has gone in for a complete product repackaging to look contemporary. The pain balm and the strong pain balm available in 9 gm packs will cost Rs 17.50 and Rs 18.50 respectively.
Their major objective is to establish Amrutanjan as an established player in the pain management category in India and hope to achieve substantial market share in northern regions. The campaign will project a young, vibrant and contemporary outlook for the company
Let’s see how successful will be the attempt of amrutanjan in positioning t self as a BRAND name with the help of this price game in pain balm market of north and western India… .
Of course…fingers crossed…!!!
Saturday, May 30, 2009
Friday, May 29, 2009
GLOBALIZATION....INDIAN STUDENTS...ATTACKED....KILLED..!!!!
It’s with a lot of dreams dat parents in India send their children for studies abroad, often under d burden of massive loans and even heavier expectations. So when their kids are. attacked abroad, mostly by those who, themselves failed to do something worth blame innocent INDIANS for taking their jobs away. It breaks the trust in multicultural global cities being safe and free of d discrimination of race and color. It breaks faith of d 21st century youth.
D fears are already starting to form. Anxious parents… are crowding at the doors of immigration agencies which handled the visa processing work…parents are dialing their sons and daughters in Sydney, Melbourne, Adelaide, Perth. If the attacks on vulnerable Indian students continue, many parents would soon stop sending their children out of the country and who knows they may even stop all plans of sending their kids to foreign universities even in UK, USA and Canada.
U know something…it really hurts…just imagine a father jus had a small conversation with his son in night over phone or web cam..and when he wakes up in morning and switch on his TV to watch news….a news flashes on d screen stating dat a Indian youth has been attacked in XYZ country where his son resides… wat should dat old man do…
should he call back to his son???…wat if he doesn’t pick???…or should he run to the immigration office???……should he apply for his VISA now???...should he give a call to officials???...
But the question is….WHAT IF ITS TO LATE…????
D fears are already starting to form. Anxious parents… are crowding at the doors of immigration agencies which handled the visa processing work…parents are dialing their sons and daughters in Sydney, Melbourne, Adelaide, Perth. If the attacks on vulnerable Indian students continue, many parents would soon stop sending their children out of the country and who knows they may even stop all plans of sending their kids to foreign universities even in UK, USA and Canada.
U know something…it really hurts…just imagine a father jus had a small conversation with his son in night over phone or web cam..and when he wakes up in morning and switch on his TV to watch news….a news flashes on d screen stating dat a Indian youth has been attacked in XYZ country where his son resides… wat should dat old man do…
should he call back to his son???…wat if he doesn’t pick???…or should he run to the immigration office???……should he apply for his VISA now???...should he give a call to officials???...
But the question is….WHAT IF ITS TO LATE…????
Thursday, May 28, 2009
BENGAL TIGRESS…ma, mati, manush..!!!
When it comes to self branding the first category comes to my mind is…POLITICIANS…right from the struggling dayz of freedom till the date when INDIA SHINE…majority of the politicians always try to POSITION themselves as the JANTA KA…JANTA K LIYE…
Today m going to write about the so called Bengal Tigress…apni DIDI JI…
Remember nandigram issue….the war of people of nandigram with the help of politicians & NGOs against Ruling communists of W.B.as they are acquiring & then selling this agricultural land of poor people of nandigram to big industrial houses (Tata’s) in the name of industrial development of west Bengal state.
When asked about her plans for the Bengal state after she won the elections especially in connection with Nandigram she said…
"We are against the chemical hub. It is an environmental hazard. We have learnt that Dow Chemicals, the company which has been blacklisted for the Bhopal gas tragedy, is also involved in the hub. If they have not got environmental clearance, how can we give clearance?”
"Our stand remains the same - have your factory in the 600 acres and give 400 acres back to farmers." She added, "We are not against industry, we want industry and farmers both to flourish, which is what the Left failed to understand."
Didi ji…I don’t know wether Left has understood ur stand or not…but I got ur point…
Actually the basic agenda of the party was amply indicative from Ms. Banerjee’s declaration that the electoral battle ahead will be for the sake of “ma, mati, manush” (mother, earth and people) which was a major plank of her electoral campaign helping to safeguard the farmland from acquisition in the face of the Left Front’s drive towards greater industrialisation it clearly shows that where other parties had the big industrialization in their mind…the trinmool had the poor, farmers and the labourers in mind. And this point helped the TRINMOOL congress to stand tall against the other parties fighting on the land of Tagore. then how could one even imagine that a DONATION/BRIBE.SWEET/GIFT of 27Lakh Rupees (http://timesofindia.indiatimes.com/India/No-chemicals-hub-no-Tata-money/articleshow/4591033.cms) can make the Bengal tigress move from her stand.
Good going Didi ji….hope u will maintain ur BRAND IMAGE OF BENGAL TIGRESS with the POSITIONING as MA…MATI…MANUSH.
Today m going to write about the so called Bengal Tigress…apni DIDI JI…
Remember nandigram issue….the war of people of nandigram with the help of politicians & NGOs against Ruling communists of W.B.as they are acquiring & then selling this agricultural land of poor people of nandigram to big industrial houses (Tata’s) in the name of industrial development of west Bengal state.
When asked about her plans for the Bengal state after she won the elections especially in connection with Nandigram she said…
"We are against the chemical hub. It is an environmental hazard. We have learnt that Dow Chemicals, the company which has been blacklisted for the Bhopal gas tragedy, is also involved in the hub. If they have not got environmental clearance, how can we give clearance?”
"Our stand remains the same - have your factory in the 600 acres and give 400 acres back to farmers." She added, "We are not against industry, we want industry and farmers both to flourish, which is what the Left failed to understand."
Didi ji…I don’t know wether Left has understood ur stand or not…but I got ur point…
Actually the basic agenda of the party was amply indicative from Ms. Banerjee’s declaration that the electoral battle ahead will be for the sake of “ma, mati, manush” (mother, earth and people) which was a major plank of her electoral campaign helping to safeguard the farmland from acquisition in the face of the Left Front’s drive towards greater industrialisation it clearly shows that where other parties had the big industrialization in their mind…the trinmool had the poor, farmers and the labourers in mind. And this point helped the TRINMOOL congress to stand tall against the other parties fighting on the land of Tagore. then how could one even imagine that a DONATION/BRIBE.SWEET/GIFT of 27Lakh Rupees (http://timesofindia.indiatimes.com/India/No-chemicals-hub-no-Tata-money/articleshow/4591033.cms) can make the Bengal tigress move from her stand.
Good going Didi ji….hope u will maintain ur BRAND IMAGE OF BENGAL TIGRESS with the POSITIONING as MA…MATI…MANUSH.
Secrete behind SONY relaunch…
Sony evenings will start with a new, reformed and different look. The new add- on are :
· Chittod ki rani padmini ka johur
· Palampur express
· Bhaskar bharti
· Ladies special
· 10 ka dum-2
· Dekh India dekh
When asked to the Marketing head of the sony entertainment Mr. Danish Khan about the launch he said they have now left the DEMOGRAPHIC and GEOGRAPHIC approach to segment, now therz a new base PSYCHOGRAPHIC way of segmentation and dat is how they gonna tap the customers/viewers.
Very true now when the whole bunch of customers are more affluent, computer literate and have the access to all the technology and new consumer products facilitating them to get a global exposure, the family values are getting stronger and stronger day by day, customers are more circumsuspect and demanding. It means the old and conventional or classical approaches to attract the audience are not going to work. It is well known fact that Indian consumers are now saturated with the SAS-BAHU masala serials they want a new item on the TV menu card, they want more logical, fun and excitement filled programmes and hence this is a very brilliant move by the respective channel.
But the other side of coin sayz d real story….sony’s GRP (gross rating point) is been declining since years together plus its market share is also only 9% which is certainly not a big number when compared to channels like STAR PLUS who enjoys more than 20% (http://www.dnaindia.com/report.asp?newsid=1248175) share of market.
Actually all these new programs are the attempt from the sony channel to increase their TRP and GRP. The IPL response was not up to the mark the failures of serials based on the fictions have forced the sony entertainment channel not only to include the new programmes but also to shift the block blusters movie schedule only to Sunday ofcourse after all the rights to the YASH RAJ film library has to be used to uplift the image.
Let it be anything…..
Only time will tell how successful will be the attempt of sony channel to position itself as a new channel providing GLOBAL EXPOSURE IN LOCAL TASTE in Indian entertainment market.
· Chittod ki rani padmini ka johur
· Palampur express
· Bhaskar bharti
· Ladies special
· 10 ka dum-2
· Dekh India dekh
When asked to the Marketing head of the sony entertainment Mr. Danish Khan about the launch he said they have now left the DEMOGRAPHIC and GEOGRAPHIC approach to segment, now therz a new base PSYCHOGRAPHIC way of segmentation and dat is how they gonna tap the customers/viewers.
Very true now when the whole bunch of customers are more affluent, computer literate and have the access to all the technology and new consumer products facilitating them to get a global exposure, the family values are getting stronger and stronger day by day, customers are more circumsuspect and demanding. It means the old and conventional or classical approaches to attract the audience are not going to work. It is well known fact that Indian consumers are now saturated with the SAS-BAHU masala serials they want a new item on the TV menu card, they want more logical, fun and excitement filled programmes and hence this is a very brilliant move by the respective channel.
But the other side of coin sayz d real story….sony’s GRP (gross rating point) is been declining since years together plus its market share is also only 9% which is certainly not a big number when compared to channels like STAR PLUS who enjoys more than 20% (http://www.dnaindia.com/report.asp?newsid=1248175) share of market.
Actually all these new programs are the attempt from the sony channel to increase their TRP and GRP. The IPL response was not up to the mark the failures of serials based on the fictions have forced the sony entertainment channel not only to include the new programmes but also to shift the block blusters movie schedule only to Sunday ofcourse after all the rights to the YASH RAJ film library has to be used to uplift the image.
Let it be anything…..
Only time will tell how successful will be the attempt of sony channel to position itself as a new channel providing GLOBAL EXPOSURE IN LOCAL TASTE in Indian entertainment market.
Wednesday, May 27, 2009
Its all about me....!!!
Teacher: Wat u wanna be when u grow up....???
Student: Doctor...
Teacher: Why?
Student: Because i want help others...i want to do something for society....for humanity...for world...and by this i want to make my parents proud...!!!!
Student: Doctor...
Teacher: Why?
Student: Because i want help others...i want to do something for society....for humanity...for world...and by this i want to make my parents proud...!!!!
Sounds great...isn't it...but is dat the real scenario...i dont think so...coz if it is the case...i mean where every one wants to do something for society...for humanity...for world...then there wouldnt have been any thing like...POVERTY...ILLITERACY...BEGGARS...and on top there wouldnt have been the need of HUMAN RIGHTS..and....NGOs
But these things do exist....!!!
I dont mean to say that there is not even a single person who think about society or others before himself....but how many such people walk on this earth today...
Every body in todayz world thinks about himself before he step down for anything....a student geting top rank in class ...a student coming late to class...a man wearing branded clothes...using hi-fi gadgets...why...its jus coz he wants to show the world that he do exist....
therz a "LOOK AT ME" attitude in every body....in "ME"...in "U"... in "US"
and daz wat i want to tap through this blog....i want to share that how everybody irrespective of his designation...back ground...wants to BRAND himself..wants to POSITION himself....if not in others mind at least in his own EYE....
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