According to a report,
The overall pain management category in India is estimated to be around Rs 900 crore and is growing between 7% and 10% annually. Out of which, south alone accounts for more than Rs 300 crore.
Amrutanjan has been maintaining its leadership position in southern markets with a market share of 65%. The company holds 11% and 6% market share in Orissa and West Bengal, respectively and in the western region, particularly in Maharashtra and Ahmadabad, the brand holds (15% market share (11% and 4%).
After positioning itself as a market leader in the Rs 300-crore southern region, Amrutanjan Health Care Ltd has started a new campaign called 'Be Ready' to capture a sizeable share in the north and western regions.
Recently Amrutanjan Healthcare has re-launched its pain balm products in three different variants — Pain Balm (yellow), Strong Pain Balm (white) and Maha Strong Pain Balm (white). The company has gone in for a complete product repackaging to look contemporary. The pain balm and the strong pain balm available in 9 gm packs will cost Rs 17.50 and Rs 18.50 respectively.
Their major objective is to establish Amrutanjan as an established player in the pain management category in India and hope to achieve substantial market share in northern regions. The campaign will project a young, vibrant and contemporary outlook for the company
Let’s see how successful will be the attempt of amrutanjan in positioning t self as a BRAND name with the help of this price game in pain balm market of north and western India… .
Of course…fingers crossed…!!!
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