Friday, June 12, 2009

top 10 marketing blunders of 2008...!!!

ok...b4 i proceed further...let me admit...this post is just..."cut-copy-paste"...but i cant help it out....i was jus browsing through Larry Bodine's blog...and i came across this article...couldn't resist...but to share it with all....
u can find the whole article on following link....
http://blog.larrybodine.com/2009/01/articles/ha/top-10-marketing-blunders-of-2008/

The top 10

1. Ford features “Space Oddity” — a song about astronaut suicide — in new car campaign.
2. Framingham State College uses the word blah 137 times in a 312-word fundraising letter.
3. Disney (multiple entries): Bans kids from DisneyWorld restaurant; Changes “It’s A Small World” to “A Salute to All Nations, But Mostly America”; and Sells “High School Musical” panties for tween girls with the phrase “Dive In” on them.
4. Woolworths (UK) launches Lolita brand of beds for young girl
5. JetBlue lives up to Southwest’s parody ad by charging for pillows.
6. Russia uses smiling kids in tourism ad for war zone
7. Residents of Lesbos sue those other lesbians over brand name
8. Motrin gets headache from viral moms video
9. Butcher’s ads feature “Meat Products, Fresh Service” on naked woman
10. Hershey asks if you’ve found Mr. Goodbar

Special Jury Awards (Co-Branding That Shouldn’t Have Been)

1. Windows Vista toilet paper
2. The Muppets appear on DVD for Law & Order: SVU
3. Barbie® Rice Krispies® Treats
4. P&G starts hip-hop record label (Bounce® and Beyonce? Jay Z and Oral B®? 50 Cent and Febreze®? Snoop Dogg and Eukanuba®? Ghostface Killah and Ghost®? Lil Wayne & Pampers®?)
The Alpha & Omega of Over-reaching

1. God’s chosen racing team loses at the Indy 500
2. “Pope’s Cologne Provides Solace to Grieving Widow”
3. “Can Batman Teach Spiritual Truth?”
4. Email service lets you taunt friends after The Rapture
5. McDonalds compares Ray Kroc to Martin Luther King Jr.

Product Failure

1. LifeLock ID protection service fails to protect CEO’s identity
2. Anti-shark device found to attract sharks

The Penguins Of Irony “Oh NO You Din’t” Awards

1. Publisher says bankruptcy puts magazine chain in “a position poised for wonderful growth
2. WaMu continues to send credit card offers after going out of business

No comments:

Post a Comment