Wat I feel..is generally bank managers dont stand in the queue to collect cash on Saturday mornings, principals dont have to meet other principals for admission of their children, cops never have to pay fines and agency creative guys for nationalized banks never experience their service!
And when I say that, I really wish that the large advertisers and agencies would watch their commercials aired several times during a day’s play of fast track T20. In fact, I cordially… humbly…respectfully… (And keep on adding all those adjectives u learnt for CAT entrance exam) invite them to my hostel TV room to watch the next match. They would be shocked…rather hell shocked if they were to hear the comments and groans from my friends as the same commercials comes every time.
i cant state all those ads...but i would share few of such commercials in this post
One such commercial that I have seen too often is that of Dhoni for Orient Fans.Ufff…seriously…come on guyz…jus think logically do u really think a player who is making lakhs and crores of rupees through his games and ads would have those PSPO Ka pankhaa..in his home.
It is perhaps here that I must admire brands such as Vodafone, which, being one of the sponsors of the IPL, aired different versions for value-added services as they had bought substantial time during the tournament and did not want their viewers to be bored.( ofcourse m talking about ZOOZOO...)
Reliance Communication, oh my gooooossssshhhh....!!! a brand which is the sponsor for the current T20 tournament, too has multiple executions with the handsome Hrithik Roshan But now again I have no clue as to what the commercials are saying, other than the fact that Hrithik is a nice guy who remembers his old friends including the light boy even if he is a bit old! But imagine if Reliance had had only one commercial!
This leads me to something that I feel strongly about. If the T20 calls for a different strategy and execution then how is it that the advertising agency is serving its own boring fare whether it is a saas – bahu masala serial or a T20 game? If crores are being spent on the promotion, should at least millions not be spent on the creative product? Imagine running 30- and 40- second commercials in a match that lasts all of 40 overs!
Come on guys, get creative! Shorter, edgier, more versions, not more of the same!
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