Proud to be an...EGOMANIAC...!!!

When you hear the word “ego” you automatically get this sensation and tingling feeling down your spine that it’s negative. You may get defensive if someone calls you an egoistic or says you have a big ego. In our culture there is a negative feeling around this single term. It is associated with all things evil in this world. In this post, I will try to explain how EGO in personal branding can help you change your life for the better.
What is EGO???... “identity“, “pride“, “self-esteem“, “distinct” and “superiority” From analyzing and re-reading each word, my primary conclusion is that our ego is your external personal brand that is built internally. What I mean by this is that our ego is our facial expression and personality that is seen by others, but that is ignited from within. our ego is regulated by our internal passions and energy . so we have the gift and privilege to share that ego with another individual and be judged based on that experience or impression. When we were in school, there were always bullies that would demoralize us as if we were beneath them. People take advantage of others and when that individual doesn’t stand up for himself, he lose pride, self-esteem, and his ego takes a hit. An ego is a state of mind. An ego allows one individual to soar to the top of the ladder. An ego is our best friend and worst enemy. We can use it for good or evil. An ego grants purpose, attitude, values, pride and an identity. Since what we do makes us who we are and how we project that to others makes us memorable, our ego is that projection.
One of my biggest learning’s is that if we understand what an ego is? That everyone has one and that we can play to it, we can be extremely successful. People LOVE seeing their face on a magazine, blog, on national television, in a book or heard on the radio. They also enjoy compliments and careful attention paid to their hard work. By feeding this ego wholeheartedly and without asking for something in return, you will get twice as much back and have a strong relationship with that person.
An ego is an opportunity that costs you nothing these days. By interviewing or writing about another individual on the web, the probability that they will reciprocate is quite high (if not now, at a later date). It costs you nothing to promote someone else, their product or even link to their website. The bigger idea behind this is giving before receiving, but servicing an ego is the greatest and cheapest way to accomplish this. But who cares....its all about good business...nothing personal...!!!

SELF BRANDING…in exam hall…!!!

Last one week I was busy in giving my term end papers…papers were ok…but today m going to discuss something strange wat I generally see in an exam hall….the attitude of students…behavior of students…wat exactly they want to portray…!!!
M going to discuss the scene of a national level exam centre (remember the scene in entrance exam hall and centre is very different from Ur regular class test and university exam scenario. Where in college test u knows all of Ur class mates, but in the case of a national level exam u rarely get to see a familiar face).
When I reached the exam centre I was not carrying any books or notes but a packet of BINGO and water bottle. I saw a different set of students there and daz wat I wanna discuss today..
THE BOOK WORMS:
I saw a girl sitting with parents and grandparents…I was surprised to see dat waz d need of whole family but then I realized, actually all of them were trying to help her in studies…HOW??...let’s see…they were total 5 people…the girl…papa…mummy…dada ji..And I think dadi ji…girl had a book of physics I suppose…mom were trying to show her a biology diagram..dad were reminding her about some chemical formula of an element…dada ji had a transparent bottle with color full liquid I think it was some health drink..may be…dadi ji was sitting their in tensed mood and every second minute she was murmuring something…trust me…I wanted to laugh…these people were behaving as if she is going on some war…my god…!!!
LOOK AT ME…the fashion freaks:
Suddenly I heard giggling noises..i was curious to see how can someone be in so much happy mood for a MEDICAL ENTRANCE EXAM . I turned my head and saw a bunch of well trimmed, thin, tall, sexy looking girls with goggles…they seems to be coming right from the beauty parlor. And trust me these were the ones whom I saw with a hell of tensed face when they got the main question paper…giving reaction as if their paper is written in Chinese or Greek.
Ha ha..
I DON CAREEEEEEE….:
Any ways…after few minutes they announced that the sitting arrangement sheet is put on the notice board and all the candidates are requested to check dat out…so even I went and checked out mine. But as usual few roll numbers were missing and few had their own doubts so there was a rush on the reception counter. Suddenly a boy who appears to be very relaxed but in hurry manage to make his way to reception and asked in a cool voice…. “excuse me miss…BATHROOM KAHA HAI…” oh my god the faces of all those around him was half opened…can u believe everybody there is in tensed mood and asking something or the other regarding their wards number and somebody comes and ask the way of bathroom….amazing..!!!
PINCH HITTERS:
Finally I reached in my exam hall…just to find that even here few students are behaving in a typical manner. Some had a self made notes…few were browsing quickly to the printed notes….few had a color full book with all those pics which I wonder whether the MBBS first year students had a glimpse. These are the students who think dat in this last five minutes they can do WONDERS…!!!
COOL GUYZ…the killers:
After few moments invigilator entered in the exam hall and after giving the basic instructions he distributed the papers and was about to ask us to start…here comes a boy…skin tight T-shirt which was still appearing a baggy one for him..with a torn and faded jeans, hanging I – pod ear phones round his neck…chewing some gum.. and asks.. “ sorry boss I know m late by 3 minutes…still could u allow me to write the exam”…strange…trust me I have never came across anybody asking permission in this manner to enter the class.
Any wayz as he managed to come within 15 minutes of the start of paper so he was allowed to come. He had only 1 pencil and an eraser in his hand and greating every one with a smile as if he knows us from years together.
He started answering the paper but even here he was in his own world…he kept tapping his pencil on the bench distracting others…the invigilator was forced to go to him and ask to stop dat…he again smiled and said…ooppss sorry boss…
And to my surprise he was done wid his paper 45 minutes before the actual time allotted to finish..!!!
So similarly there were different students showing different attitude and behavior…some were real some were fake…but one thing is sure….every body wants to give a feel to others…m different…I know better than u…and m gonna make it through…isn’t it…
SELF BRANDING…in exam hall…!!!

amrutanjan...pricing game...!!!

According to a report,
The overall pain management category in India is estimated to be around Rs 900 crore and is growing between 7% and 10% annually. Out of which, south alone accounts for more than Rs 300 crore.
Amrutanjan has been maintaining its leadership position in southern markets with a market share of 65%. The company holds 11% and 6% market share in Orissa and West Bengal, respectively and in the western region, particularly in Maharashtra and Ahmadabad, the brand holds (15% market share (11% and 4%).
After positioning itself as a market leader in the Rs 300-crore southern region, Amrutanjan Health Care Ltd has started a new campaign called 'Be Ready' to capture a sizeable share in the north and western regions.
Recently Amrutanjan Healthcare has re-launched its pain balm products in three different variants — Pain Balm (yellow), Strong Pain Balm (white) and Maha Strong Pain Balm (white). The company has gone in for a complete product repackaging to look contemporary. The pain balm and the strong pain balm available in 9 gm packs will cost Rs 17.50 and Rs 18.50 respectively.
Their major objective is to establish Amrutanjan as an established player in the pain management category in India and hope to achieve substantial market share in northern regions. The campaign will project a young, vibrant and contemporary outlook for the company
Let’s see how successful will be the attempt of amrutanjan in positioning t self as a BRAND name with the help of this price game in pain balm market of north and western India… .
Of course…fingers crossed…!!!

GLOBALIZATION....INDIAN STUDENTS...ATTACKED....KILLED..!!!!

It’s with a lot of dreams dat parents in India send their children for studies abroad, often under d burden of massive loans and even heavier expectations. So when their kids are. attacked abroad, mostly by those who, themselves failed to do something worth blame innocent INDIANS for taking their jobs away. It breaks the trust in multicultural global cities being safe and free of d discrimination of race and color. It breaks faith of d 21st century youth.
D fears are already starting to form. Anxious parents… are crowding at the doors of immigration agencies which handled the visa processing work…parents are dialing their sons and daughters in Sydney, Melbourne, Adelaide, Perth. If the attacks on vulnerable Indian students continue, many parents would soon stop sending their children out of the country and who knows they may even stop all plans of sending their kids to foreign universities even in UK, USA and Canada.
U know something…it really hurts…just imagine a father jus had a small conversation with his son in night over phone or web cam..and when he wakes up in morning and switch on his TV to watch news….a news flashes on d screen stating dat a Indian youth has been attacked in XYZ country where his son resides… wat should dat old man do…
should he call back to his son???…wat if he doesn’t pick???…or should he run to the immigration office???……should he apply for his VISA now???...should he give a call to officials???...
But the question is….WHAT IF ITS TO LATE…????

BENGAL TIGRESS…ma, mati, manush..!!!

When it comes to self branding the first category comes to my mind is…POLITICIANS…right from the struggling dayz of freedom till the date when INDIA SHINE…majority of the politicians always try to POSITION themselves as the JANTA KA…JANTA K LIYE…
Today m going to write about the so called Bengal Tigress…apni DIDI JI…
Remember nandigram issue….the war of people of nandigram with the help of politicians & NGOs against Ruling communists of W.B.as they are acquiring & then selling this agricultural land of poor people of nandigram to big industrial houses (Tata’s) in the name of industrial development of west Bengal state.
When asked about her plans for the Bengal state after she won the elections especially in connection with Nandigram she said…
"We are against the chemical hub. It is an environmental hazard. We have learnt that Dow Chemicals, the company which has been blacklisted for the Bhopal gas tragedy, is also involved in the hub. If they have not got environmental clearance, how can we give clearance?”
"Our stand remains the same - have your factory in the 600 acres and give 400 acres back to farmers." She added, "We are not against industry, we want industry and farmers both to flourish, which is what the Left failed to understand."
Didi ji…I don’t know wether Left has understood ur stand or not…but I got ur point…
Actually the basic agenda of the party was amply indicative from Ms. Banerjee’s declaration that the electoral battle ahead will be for the sake of “ma, mati, manush” (mother, earth and people) which was a major plank of her electoral campaign helping to safeguard the farmland from acquisition in the face of the Left Front’s drive towards greater industrialisation it clearly shows that where other parties had the big industrialization in their mind…the trinmool had the poor, farmers and the labourers in mind. And this point helped the TRINMOOL congress to stand tall against the other parties fighting on the land of Tagore. then how could one even imagine that a DONATION/BRIBE.SWEET/GIFT of 27Lakh Rupees (http://timesofindia.indiatimes.com/India/No-chemicals-hub-no-Tata-money/articleshow/4591033.cms) can make the Bengal tigress move from her stand.
Good going Didi ji….hope u will maintain ur BRAND IMAGE OF BENGAL TIGRESS with the POSITIONING as MA…MATI…MANUSH.

Secrete behind SONY relaunch…

Sony evenings will start with a new, reformed and different look. The new add- on are :
· Chittod ki rani padmini ka johur
· Palampur express
· Bhaskar bharti
· Ladies special
· 10 ka dum-2
· Dekh India dekh
When asked to the Marketing head of the sony entertainment Mr. Danish Khan about the launch he said they have now left the DEMOGRAPHIC and GEOGRAPHIC approach to segment, now therz a new base PSYCHOGRAPHIC way of segmentation and dat is how they gonna tap the customers/viewers.
Very true now when the whole bunch of customers are more affluent, computer literate and have the access to all the technology and new consumer products facilitating them to get a global exposure, the family values are getting stronger and stronger day by day, customers are more circumsuspect and demanding. It means the old and conventional or classical approaches to attract the audience are not going to work. It is well known fact that Indian consumers are now saturated with the SAS-BAHU masala serials they want a new item on the TV menu card, they want more logical, fun and excitement filled programmes and hence this is a very brilliant move by the respective channel.
But the other side of coin sayz d real story….sony’s GRP (gross rating point) is been declining since years together plus its market share is also only 9% which is certainly not a big number when compared to channels like STAR PLUS who enjoys more than 20% (http://www.dnaindia.com/report.asp?newsid=1248175) share of market.
Actually all these new programs are the attempt from the sony channel to increase their TRP and GRP. The IPL response was not up to the mark the failures of serials based on the fictions have forced the sony entertainment channel not only to include the new programmes but also to shift the block blusters movie schedule only to Sunday ofcourse after all the rights to the YASH RAJ film library has to be used to uplift the image.
Let it be anything…..
Only time will tell how successful will be the attempt of sony channel to position itself as a new channel providing GLOBAL EXPOSURE IN LOCAL TASTE in Indian entertainment market.

Its all about me....!!!

Teacher: Wat u wanna be when u grow up....???
Student: Doctor...
Teacher: Why?
Student: Because i want help others...i want to do something for society....for humanity...for world...and by this i want to make my parents proud...!!!!

Sounds great...isn't it...but is dat the real scenario...i dont think so...coz if it is the case...i mean where every one wants to do something for society...for humanity...for world...then there wouldnt have been any thing like...POVERTY...ILLITERACY...BEGGARS...and on top there wouldnt have been the need of HUMAN RIGHTS..and....NGOs

But these things do exist....!!!

I dont mean to say that there is not even a single person who think about society or others before himself....but how many such people walk on this earth today...

Every body in todayz world thinks about himself before he step down for anything....a student geting top rank in class ...a student coming late to class...a man wearing branded clothes...using hi-fi gadgets...why...its jus coz he wants to show the world that he do exist....

therz a "LOOK AT ME" attitude in every body....in "ME"...in "U"... in "US"

and daz wat i want to tap through this blog....i want to share that how everybody irrespective of his designation...back ground...wants to BRAND himself..wants to POSITION himself....if not in others mind at least in his own EYE....