Believe it or not, there are actually business consultants out there who will tell you that marketing is a waste of time. I say cut the crap…!!! If you don't market and advertise, your chance of success in coffee, tea or any other business is slim to none.
Today, everywhere we look, we are exposed to advertising. Driving our cars, we catch sight of highway billboards and city buses that have been transformed into large mobile advertisements. Subways are littered with signs, planting seeds for us to support sports teams or buy a certain brand of juice. Log onto the Web and you'll see banner and pop-up ads on almost every page. Everywhere we turn marketers are pitching us.
How often have you sworn you would never eat fast food again only to find yourself tempted after seeing an ad from one of the many chains showing their latest dish? Really, how many ways can a fast-food chain present the same product rice, beans, spicy meat, and burger? They do it by marketing. For starters, they don't call the product what it is-a daily item- instead they come up with a snappy and flashy name then they hire food stylists and photographers to make this 99-rupees fare look like something you can't live without-especially at a quarter of the price you would pay for it at a restaurant. If you have found yourself passing this chain and actually stopping to purchase the item, you were seduced by those marketing efforts.
Still, the reality is that some promotions work while others don't. Marketing is a sophisticated combination of being in the right place at the right time with the rightproduct. And it's the job of marketers to convince people to buy a particular product-their client's product. The owner of a single coffee operation or small chain has a challenge. First and foremost, how do they compete with the corporate chains in your area when their advertising budgets may be 100 times greater than what they can afford?
The good news is they can compete and can actually beat many of these chains at their own game. How? By knowing their customer, offering a unique and distinct product and tailoring their promotions to particular business philosophy. After all, they probably know their customer much better than some corporate marketing director across the country.
The first step in making sure your marketing efforts work is enjoying the act of promotion rather
Chains have only one big advantage-name recognition. Out of necessity, they usually run their stores the same way in Mumbai as they do in Varanasi. Use this disadvantage to your advantage. If you are in Varanasi and bucking huge advertising bucks by the Big chain, use phrases in your marketing like "Buy Local" and "The Varanasi Difference," or use humor-" Varanasi Pan-fed Cappuccino," for example. Bottom line, play up the fact you are an independent!"
The ultimate goal in your business is to increase sales and, hence, profit. Marketing is a proven means for this. We often see individuals work hard during the pre-opening process. They secure a prime location, purchase the best equipment and open their businesses full of optimism. But you must remember that once the doors open, you are only halfway up the hill. At this point you can't rest remember you are on a hill-if you rest you only go backwards). You need to peddle twice as hard as you did during your pre-opening time because you are now dealing with the reality of keeping your doors open.
Saturday, August 29, 2009
Wednesday, July 29, 2009
Love.. Can Hurt So Much ... Why Bother To Love?
Why drive a car if you can get in a car crash? Why walk on the street when you can get mugged? Why eat when you can choke? I think you get my point. Life is one big risk, as so is love. If you don't take the risk you'll never know. Taking that risk in return you can either be loved or heart broken. but I can guarantee you something- whether you are loved or heart broken, you will always gain something- wisdom and experience. you can learn from your heart aches to better your next relationship to make the love of your life. but if you never try at love because you are scared of being hurt, you'll never know if you could feel the best you have ever felt in your life. I think never trying at love is the biggest pain of all. you are depriving yourself of opportunity. besides, a lot of us wouldn't be here if everyone didn't love because it hurt too much. Life goes on, and love will conquer all.
Love has never been defined and never will be. We read novels about love without limitations, see movies about it on the big screen or TV, and that we can live happily ever after, but it's not real life. The fact of the matter is, our expectations are sometimes too high and the poor mate we choose can't humanly live up to what our expectations are. The word "grow up" is the key to this problem. All couples have disagreements, lose their temper every so often, feel like they want to quit in the relationship and move on. When we are young, love can be so magical or hurt to the very core of a person's being and they feel like their life is over. It is because of inexperience and, in youth one is learning. Every heartbreak or every slight from another person you love helps you to become stronger and is a learning path as to what you really do want in a lifelong partner. It 'preps' you for that one true love that I can promise you will meet in the future. It's a tough road sometimes, but we all have our disappointments and lost loves, but manage to live and forge on. When you truly find love, you never lose it. You will realize the guys or girls you 'thought' you loved really wasn't love at all. In one of his poems William Wordsworth:
Splendour in the Grass
What though the radiance which was once so bright
Be now for ever taken from my sight,
Though nothing can bring back
the hour Of splendour in the grass,
of glory in the flower,
We will grieve not, rather find Strength
in what remains behind;
In the primal sympathy
Which having been must ever be;
In the soothing thoughts that spring Out of human suffering;
In the faith that looks through death,
In years that bring the philosophic mind.
The above poem expresses the thoughts through the eyes of youth into adulthood. The first part of the poem expresses how youth feels about love and the good and bad memories that have come from it, (of splendor in the grass ... means the romantism and experiences of exploring love and 'glory in the flower' means we are budding into full bloom through those experiences) but, they bring those experiences into adulthood and have to leave their youth behind ... memories and experiences are what is left from past youth, and beyond we gather faith and strength.
Don't be afraid of love and being hurt and embrace youth because it's gone in the blink of an eye!
You must have heard the famous quote: "It is better to have loved and lost love, than to have never loved at all."
Truer words have never been spoken. Love is a rarity, and when you find it in its most true form, you should cherish it. Although it hurts to have lost love, the pleasure of being in love outweighs the pain of losing it.
Love has never been defined and never will be. We read novels about love without limitations, see movies about it on the big screen or TV, and that we can live happily ever after, but it's not real life. The fact of the matter is, our expectations are sometimes too high and the poor mate we choose can't humanly live up to what our expectations are. The word "grow up" is the key to this problem. All couples have disagreements, lose their temper every so often, feel like they want to quit in the relationship and move on. When we are young, love can be so magical or hurt to the very core of a person's being and they feel like their life is over. It is because of inexperience and, in youth one is learning. Every heartbreak or every slight from another person you love helps you to become stronger and is a learning path as to what you really do want in a lifelong partner. It 'preps' you for that one true love that I can promise you will meet in the future. It's a tough road sometimes, but we all have our disappointments and lost loves, but manage to live and forge on. When you truly find love, you never lose it. You will realize the guys or girls you 'thought' you loved really wasn't love at all. In one of his poems William Wordsworth:
Splendour in the Grass
What though the radiance which was once so bright
Be now for ever taken from my sight,
Though nothing can bring back
the hour Of splendour in the grass,
of glory in the flower,
We will grieve not, rather find Strength
in what remains behind;
In the primal sympathy
Which having been must ever be;
In the soothing thoughts that spring Out of human suffering;
In the faith that looks through death,
In years that bring the philosophic mind.
The above poem expresses the thoughts through the eyes of youth into adulthood. The first part of the poem expresses how youth feels about love and the good and bad memories that have come from it, (of splendor in the grass ... means the romantism and experiences of exploring love and 'glory in the flower' means we are budding into full bloom through those experiences) but, they bring those experiences into adulthood and have to leave their youth behind ... memories and experiences are what is left from past youth, and beyond we gather faith and strength.
Don't be afraid of love and being hurt and embrace youth because it's gone in the blink of an eye!
You must have heard the famous quote: "It is better to have loved and lost love, than to have never loved at all."
Truer words have never been spoken. Love is a rarity, and when you find it in its most true form, you should cherish it. Although it hurts to have lost love, the pleasure of being in love outweighs the pain of losing it.
Tuesday, June 30, 2009
SELF BRANDING
Many people think that if they do a good job, their career will go fine. But no matter how secure your position seems to be, you are in competition with more people than you think.
To some people, branding may seem manipulative or phony. "I'd just rather be myself," they say, "to go with the flow and see where my career takes me." Or, the familiar line, "I'm not good at marketing myself."
If you don't brand yourself, others will. The fact of the matter is you're giving the power to other people to brand you if you don't do-it-yourself.
The Self-Brand Mindset
Self-branding means looking at yourself as a marketer would look at a product that he or she wants to make a winning brand. You don't think of yourself as an employee even if you work for a boss. You think of yourself as working for yourself marketing the brand…you. The first thing a marketer does is analyze the market and the product to understand what the opportunities are, what the threats are.
• What are the current conditions?
• What are the assumptions about the future?
• What problems need to be solved?
• What needs aren't being met?
Act Like the Marketer of the Product: You
In personal branding, after analyzing the market, you do a self-audit. What are my strengths and weaknesses? How does my brand compare with the people I am competing with?
You focus on key attributes and resources that differentiate you. Skills, abilities, even personality traits you have that are a solution to a market need. Then you adopt what Theodore Levitt called "the marketing imagination." You build a personal brand identity that is different, relevant and adds value.
Write Out A Marketing Plan
Develop a formal marketing plan that lays out a personal brand strategy and action plan. It is often in the writing that new creative options come to light.
It is important to set personal brand goals with a specific time frame and plan of action for achieving the goals. So just like a marketer would, you write down personal marketing activities to achieve your goals. And, of course, you execute the marketing plan. You can't get to where you want to go unless you plan it and then do it.
The Final Step Is Measurement: Assess Your Effectiveness.
How is my "portfolio" different now than it was last year? What new projects did I take on? How did I expand my network? What new learning did I acquire? If something isn't working, you change trains. Branding is a dynamic process that offers the greatest rewards to the receptive individual.
To some people, branding may seem manipulative or phony. "I'd just rather be myself," they say, "to go with the flow and see where my career takes me." Or, the familiar line, "I'm not good at marketing myself."
If you don't brand yourself, others will. The fact of the matter is you're giving the power to other people to brand you if you don't do-it-yourself.
The Self-Brand Mindset
Self-branding means looking at yourself as a marketer would look at a product that he or she wants to make a winning brand. You don't think of yourself as an employee even if you work for a boss. You think of yourself as working for yourself marketing the brand…you. The first thing a marketer does is analyze the market and the product to understand what the opportunities are, what the threats are.
• What are the current conditions?
• What are the assumptions about the future?
• What problems need to be solved?
• What needs aren't being met?
Act Like the Marketer of the Product: You
In personal branding, after analyzing the market, you do a self-audit. What are my strengths and weaknesses? How does my brand compare with the people I am competing with?
You focus on key attributes and resources that differentiate you. Skills, abilities, even personality traits you have that are a solution to a market need. Then you adopt what Theodore Levitt called "the marketing imagination." You build a personal brand identity that is different, relevant and adds value.
Write Out A Marketing Plan
Develop a formal marketing plan that lays out a personal brand strategy and action plan. It is often in the writing that new creative options come to light.
It is important to set personal brand goals with a specific time frame and plan of action for achieving the goals. So just like a marketer would, you write down personal marketing activities to achieve your goals. And, of course, you execute the marketing plan. You can't get to where you want to go unless you plan it and then do it.
The Final Step Is Measurement: Assess Your Effectiveness.
How is my "portfolio" different now than it was last year? What new projects did I take on? How did I expand my network? What new learning did I acquire? If something isn't working, you change trains. Branding is a dynamic process that offers the greatest rewards to the receptive individual.
Saturday, June 20, 2009
WHAT THE F@$#K IS GOING ON…!!!
Wat I feel..is generally bank managers dont stand in the queue to collect cash on Saturday mornings, principals dont have to meet other principals for admission of their children, cops never have to pay fines and agency creative guys for nationalized banks never experience their service!
And when I say that, I really wish that the large advertisers and agencies would watch their commercials aired several times during a day’s play of fast track T20. In fact, I cordially… humbly…respectfully… (And keep on adding all those adjectives u learnt for CAT entrance exam) invite them to my hostel TV room to watch the next match. They would be shocked…rather hell shocked if they were to hear the comments and groans from my friends as the same commercials comes every time.
i cant state all those ads...but i would share few of such commercials in this post
One such commercial that I have seen too often is that of Dhoni for Orient Fans.Ufff…seriously…come on guyz…jus think logically do u really think a player who is making lakhs and crores of rupees through his games and ads would have those PSPO Ka pankhaa..in his home.
It is perhaps here that I must admire brands such as Vodafone, which, being one of the sponsors of the IPL, aired different versions for value-added services as they had bought substantial time during the tournament and did not want their viewers to be bored.( ofcourse m talking about ZOOZOO...)
Reliance Communication, oh my gooooossssshhhh....!!! a brand which is the sponsor for the current T20 tournament, too has multiple executions with the handsome Hrithik Roshan But now again I have no clue as to what the commercials are saying, other than the fact that Hrithik is a nice guy who remembers his old friends including the light boy even if he is a bit old! But imagine if Reliance had had only one commercial!
This leads me to something that I feel strongly about. If the T20 calls for a different strategy and execution then how is it that the advertising agency is serving its own boring fare whether it is a saas – bahu masala serial or a T20 game? If crores are being spent on the promotion, should at least millions not be spent on the creative product? Imagine running 30- and 40- second commercials in a match that lasts all of 40 overs!
Come on guys, get creative! Shorter, edgier, more versions, not more of the same!
And when I say that, I really wish that the large advertisers and agencies would watch their commercials aired several times during a day’s play of fast track T20. In fact, I cordially… humbly…respectfully… (And keep on adding all those adjectives u learnt for CAT entrance exam) invite them to my hostel TV room to watch the next match. They would be shocked…rather hell shocked if they were to hear the comments and groans from my friends as the same commercials comes every time.
i cant state all those ads...but i would share few of such commercials in this post
One such commercial that I have seen too often is that of Dhoni for Orient Fans.Ufff…seriously…come on guyz…jus think logically do u really think a player who is making lakhs and crores of rupees through his games and ads would have those PSPO Ka pankhaa..in his home.
It is perhaps here that I must admire brands such as Vodafone, which, being one of the sponsors of the IPL, aired different versions for value-added services as they had bought substantial time during the tournament and did not want their viewers to be bored.( ofcourse m talking about ZOOZOO...)
Reliance Communication, oh my gooooossssshhhh....!!! a brand which is the sponsor for the current T20 tournament, too has multiple executions with the handsome Hrithik Roshan But now again I have no clue as to what the commercials are saying, other than the fact that Hrithik is a nice guy who remembers his old friends including the light boy even if he is a bit old! But imagine if Reliance had had only one commercial!
This leads me to something that I feel strongly about. If the T20 calls for a different strategy and execution then how is it that the advertising agency is serving its own boring fare whether it is a saas – bahu masala serial or a T20 game? If crores are being spent on the promotion, should at least millions not be spent on the creative product? Imagine running 30- and 40- second commercials in a match that lasts all of 40 overs!
Come on guys, get creative! Shorter, edgier, more versions, not more of the same!
Thursday, June 18, 2009
Flop show T20??
Here are seven reasons why we triumphed in 2007 and were humiliated in 2009:
1. Couldn't handle the pressure of expectations: Before the 2007 World Cup, T20 was just a side game in the eyes of the cricket world, especially India. M S Dhoni and company were one of the least experienced sides in the tournament. Till then, India had played just one T20 international. Not forget..Sachin, Sourav and Dravid had opted out had further devalued the tournament in the eyes of the Indian fans who were still looking at the format with a degree of suspicion. Remember this is life before IPL. Dhoni and company had no burden of expectation on their shoulders. The guys played without a care in the world and with a spirit of fun.
This time the Men in Blue were pre-tournament favorites.
Television channels and media created hype like Yeh Cup Kahin Nahi Jayega. The build-up added to the pressure. The way Dhoni reacted to the Sehwag injury clearly showed that he was not enjoying the situation. Perhaps it was pressure that finally got to the Rohit-Raina combination. The same players who looked so good in the trial games and the first round failed dramatically in Super 8.Though they were labeled as the in-form batsman whose stroke play would nullify the Sehwag's absence. Perhaps the pressure of expectation affected there shot selection badly.
2. Nobody raised his hand: In 2007, someone always raised his hand in each crisis. That is why the team had a long list of unlikely heroes like Yuvraj ,Sreesanth ,Joginder, rp singh, Dhoni.
In contrast, few seemed to rise to the occasion this time. Among bowlers, Zaheer and Ishant failed to perform in key games. Among batsmen’s, Rohit, Raina, Gambhir, Dhoni let the team down. Nobody anchored the innings. Consequently, India drifted without direction.
3. The IPL fatigue: The fact remains that for BCCI making money is more important than winning World Cups. Which is why nobody objected to the fact that there was absolutely no gap between IPL2 and T20 World Cup 2. After six hectic weeks of the IPL, within a week, the team was playing practice games in London. Which is why the team looked exhausted.
Making money is fine. But shouldn't we draw a line when it begins to interfere with Team India's chance of retaining the World Cup. The truth is, we got our priorities wrong. I am not saying that a suitable rest between two tournaments is a guarantee for Cup success. I am saying it is the right and professional way of doing things. We were simply not professional enough.
4. Crucial injuries: It wasn't just a case of mental fatigue. Let us not forget that injuries sustained in IPL2 to Sehwag and Zaheer badly hurt the team. While Zaheer's efficiency in T20 hasn't really been proved yet Sehwag's exit was a big blow to India's chance. This is for two reasons. First, the wise men had not selected a back-up, third opener for the squad. Which meant that Rohit had to be converted into a makeshift opener. This hurt our middle-order badly. Second, Sehwag scores at a blistering pace. With Sehwag's exit, the chances of doing that diminished.
5. No motivation: The players lacked the hunger to win. In 2007, every player had a point to prove. Sehwag was making a comeback. In the absence of Tendulkar, Dravid and Ganguly - the T20 World Cup was a great opportunity for Gambhir, Uthappa, Rohit Sharma and others to prove and establish themselves. For Yuvraj, this was time to show that he could shoulder the burden of being the premier batsman in the team. For Dhoni, the tournament was a way of proving that he could captain India with distinction. A good performance held out the promise of captaincy in all forms of the game. By 2009, this gang had established themselves in the team. Even those who hadn't, such as Uthappa, had already made a more-than-decent packet in the IPL. To use a middle-class term, they were "settled". Consequently, their level of motivation appeared to be a lot lower.
The larger issue is: Is playing for Team India still the ultimate prize for our cricketers? At a time when players are skipping Padmashree ceremonies as if it was a local Lion's club award, I am not so sure. Just one stupid question comes in my mind: Would Dhoni and Harbhajan have skipped an IPL award ceremony where they got the best batsman and best bowler award?
6. The ball didn’t move laterally: In 2007, bowlers like RP, Sreeshant and Irfan Pathan struck regularly because they were able to move the ball laterally. In 2009, nobody managed to do so.
7. The flop show of Dhoni: In 2007, most of the high-risk moves taken by Dhoni had paid off to a greater or lesser degree. Sending debutant Yusuf Pathan to open was one such step. Asking Joginder Sharma to bowl the last over, ahead of Harbhajan in the final against Pakistan, was another such move. Both paid off.
On the contrary, his off-beat moves such as promoting Jadeja flopped this time. Simply put, it was a terrible mistake. Wasn't Dhoni watching the practice games or what? Yuvraj has a good bowling record against Pietersen. But on the day this move too flopped. There were other on-field mistakes by the captain too. RP Singh was the best of the three fast bowlers on the day. How come he is the only pace man who didn't finish his four over?
The new Dhoni has lost his explosive powers. Contrary to his image of a hard hitter, he is just a hard-running batsman who can hit the occasional four or six.
in short....it hurts yaaaaaarrrrr...seriously...!!!
1. Couldn't handle the pressure of expectations: Before the 2007 World Cup, T20 was just a side game in the eyes of the cricket world, especially India. M S Dhoni and company were one of the least experienced sides in the tournament. Till then, India had played just one T20 international. Not forget..Sachin, Sourav and Dravid had opted out had further devalued the tournament in the eyes of the Indian fans who were still looking at the format with a degree of suspicion. Remember this is life before IPL. Dhoni and company had no burden of expectation on their shoulders. The guys played without a care in the world and with a spirit of fun.
This time the Men in Blue were pre-tournament favorites.
Television channels and media created hype like Yeh Cup Kahin Nahi Jayega. The build-up added to the pressure. The way Dhoni reacted to the Sehwag injury clearly showed that he was not enjoying the situation. Perhaps it was pressure that finally got to the Rohit-Raina combination. The same players who looked so good in the trial games and the first round failed dramatically in Super 8.Though they were labeled as the in-form batsman whose stroke play would nullify the Sehwag's absence. Perhaps the pressure of expectation affected there shot selection badly.
2. Nobody raised his hand: In 2007, someone always raised his hand in each crisis. That is why the team had a long list of unlikely heroes like Yuvraj ,Sreesanth ,Joginder, rp singh, Dhoni.
In contrast, few seemed to rise to the occasion this time. Among bowlers, Zaheer and Ishant failed to perform in key games. Among batsmen’s, Rohit, Raina, Gambhir, Dhoni let the team down. Nobody anchored the innings. Consequently, India drifted without direction.
3. The IPL fatigue: The fact remains that for BCCI making money is more important than winning World Cups. Which is why nobody objected to the fact that there was absolutely no gap between IPL2 and T20 World Cup 2. After six hectic weeks of the IPL, within a week, the team was playing practice games in London. Which is why the team looked exhausted.
Making money is fine. But shouldn't we draw a line when it begins to interfere with Team India's chance of retaining the World Cup. The truth is, we got our priorities wrong. I am not saying that a suitable rest between two tournaments is a guarantee for Cup success. I am saying it is the right and professional way of doing things. We were simply not professional enough.
4. Crucial injuries: It wasn't just a case of mental fatigue. Let us not forget that injuries sustained in IPL2 to Sehwag and Zaheer badly hurt the team. While Zaheer's efficiency in T20 hasn't really been proved yet Sehwag's exit was a big blow to India's chance. This is for two reasons. First, the wise men had not selected a back-up, third opener for the squad. Which meant that Rohit had to be converted into a makeshift opener. This hurt our middle-order badly. Second, Sehwag scores at a blistering pace. With Sehwag's exit, the chances of doing that diminished.
5. No motivation: The players lacked the hunger to win. In 2007, every player had a point to prove. Sehwag was making a comeback. In the absence of Tendulkar, Dravid and Ganguly - the T20 World Cup was a great opportunity for Gambhir, Uthappa, Rohit Sharma and others to prove and establish themselves. For Yuvraj, this was time to show that he could shoulder the burden of being the premier batsman in the team. For Dhoni, the tournament was a way of proving that he could captain India with distinction. A good performance held out the promise of captaincy in all forms of the game. By 2009, this gang had established themselves in the team. Even those who hadn't, such as Uthappa, had already made a more-than-decent packet in the IPL. To use a middle-class term, they were "settled". Consequently, their level of motivation appeared to be a lot lower.
The larger issue is: Is playing for Team India still the ultimate prize for our cricketers? At a time when players are skipping Padmashree ceremonies as if it was a local Lion's club award, I am not so sure. Just one stupid question comes in my mind: Would Dhoni and Harbhajan have skipped an IPL award ceremony where they got the best batsman and best bowler award?
6. The ball didn’t move laterally: In 2007, bowlers like RP, Sreeshant and Irfan Pathan struck regularly because they were able to move the ball laterally. In 2009, nobody managed to do so.
7. The flop show of Dhoni: In 2007, most of the high-risk moves taken by Dhoni had paid off to a greater or lesser degree. Sending debutant Yusuf Pathan to open was one such step. Asking Joginder Sharma to bowl the last over, ahead of Harbhajan in the final against Pakistan, was another such move. Both paid off.
On the contrary, his off-beat moves such as promoting Jadeja flopped this time. Simply put, it was a terrible mistake. Wasn't Dhoni watching the practice games or what? Yuvraj has a good bowling record against Pietersen. But on the day this move too flopped. There were other on-field mistakes by the captain too. RP Singh was the best of the three fast bowlers on the day. How come he is the only pace man who didn't finish his four over?
The new Dhoni has lost his explosive powers. Contrary to his image of a hard hitter, he is just a hard-running batsman who can hit the occasional four or six.
in short....it hurts yaaaaaarrrrr...seriously...!!!
Saturday, June 13, 2009
THE REAL BURST…!!!
Dabur in the hope of increasing its market share in the soft drink market has launched a new product REAL BURST in the fruit drink segment.
Before we move ahead lets understand the structure of fruit drink market. The fruit drinks are classified in to 3 classes based on the content of fruit pulp, these are:
More than 85% of fruit pulp - Fruit juice (Real, Pulpy orange from MINUTE etc.)
20-85% of fruit pulp - Nectar (Tropicana)
Below 20% of fuit pulp - Fruit drink (Frooti, Maza, etc. )
It is a well known fact that Dabur is a market leader when it comes to the fruit juice segment with the market share of 53%...of course thanks to REAL and REAL ACTIVE.
The real burst is available in 4 flavors of mixed fruit, mango, apple and orange. It is available in 1 lit and 200 ml packages. Where the drinks as that of coke, pepsi Parle products target the “out-of-home” consumption market Dabur product will try to generate its revenue from “in-home-consumption”.
Positioned as: Light refreshment and thirst quencher.
Differentiation: carton packaging instead of well known tetra packaging also the pricing of the 200 ml available package which is 15Rs/-.
But real burst still have a long way to go will the strategy of its packaging, positioning , pricing will help the Dabur to achieve the goal of capturing 5% market share in 2-5 months…let’s wait and watch how it going to perform in the coming time.
Before we move ahead lets understand the structure of fruit drink market. The fruit drinks are classified in to 3 classes based on the content of fruit pulp, these are:
More than 85% of fruit pulp - Fruit juice (Real, Pulpy orange from MINUTE etc.)
20-85% of fruit pulp - Nectar (Tropicana)
Below 20% of fuit pulp - Fruit drink (Frooti, Maza, etc. )
It is a well known fact that Dabur is a market leader when it comes to the fruit juice segment with the market share of 53%...of course thanks to REAL and REAL ACTIVE.
The real burst is available in 4 flavors of mixed fruit, mango, apple and orange. It is available in 1 lit and 200 ml packages. Where the drinks as that of coke, pepsi Parle products target the “out-of-home” consumption market Dabur product will try to generate its revenue from “in-home-consumption”.
Positioned as: Light refreshment and thirst quencher.
Differentiation: carton packaging instead of well known tetra packaging also the pricing of the 200 ml available package which is 15Rs/-.
But real burst still have a long way to go will the strategy of its packaging, positioning , pricing will help the Dabur to achieve the goal of capturing 5% market share in 2-5 months…let’s wait and watch how it going to perform in the coming time.
Friday, June 12, 2009
top 10 marketing blunders of 2008...!!!
ok...b4 i proceed further...let me admit...this post is just..."cut-copy-paste"...but i cant help it out....i was jus browsing through Larry Bodine's blog...and i came across this article...couldn't resist...but to share it with all....
u can find the whole article on following link....
http://blog.larrybodine.com/2009/01/articles/ha/top-10-marketing-blunders-of-2008/
The top 10
1. Ford features “Space Oddity” — a song about astronaut suicide — in new car campaign.
2. Framingham State College uses the word blah 137 times in a 312-word fundraising letter.
3. Disney (multiple entries): Bans kids from DisneyWorld restaurant; Changes “It’s A Small World” to “A Salute to All Nations, But Mostly America”; and Sells “High School Musical” panties for tween girls with the phrase “Dive In” on them.
4. Woolworths (UK) launches Lolita brand of beds for young girl
5. JetBlue lives up to Southwest’s parody ad by charging for pillows.
6. Russia uses smiling kids in tourism ad for war zone
7. Residents of Lesbos sue those other lesbians over brand name
8. Motrin gets headache from viral moms video
9. Butcher’s ads feature “Meat Products, Fresh Service” on naked woman
10. Hershey asks if you’ve found Mr. Goodbar
Special Jury Awards (Co-Branding That Shouldn’t Have Been)
1. Windows Vista toilet paper
2. The Muppets appear on DVD for Law & Order: SVU
3. Barbie® Rice Krispies® Treats
4. P&G starts hip-hop record label (Bounce® and Beyonce? Jay Z and Oral B®? 50 Cent and Febreze®? Snoop Dogg and Eukanuba®? Ghostface Killah and Ghost®? Lil Wayne & Pampers®?)
The Alpha & Omega of Over-reaching
1. God’s chosen racing team loses at the Indy 500
2. “Pope’s Cologne Provides Solace to Grieving Widow”
3. “Can Batman Teach Spiritual Truth?”
4. Email service lets you taunt friends after The Rapture
5. McDonalds compares Ray Kroc to Martin Luther King Jr.
Product Failure
1. LifeLock ID protection service fails to protect CEO’s identity
2. Anti-shark device found to attract sharks
The Penguins Of Irony “Oh NO You Din’t” Awards
1. Publisher says bankruptcy puts magazine chain in “a position poised for wonderful growth
2. WaMu continues to send credit card offers after going out of business
u can find the whole article on following link....
http://blog.larrybodine.com/2009/01/articles/ha/top-10-marketing-blunders-of-2008/
The top 10
1. Ford features “Space Oddity” — a song about astronaut suicide — in new car campaign.
2. Framingham State College uses the word blah 137 times in a 312-word fundraising letter.
3. Disney (multiple entries): Bans kids from DisneyWorld restaurant; Changes “It’s A Small World” to “A Salute to All Nations, But Mostly America”; and Sells “High School Musical” panties for tween girls with the phrase “Dive In” on them.
4. Woolworths (UK) launches Lolita brand of beds for young girl
5. JetBlue lives up to Southwest’s parody ad by charging for pillows.
6. Russia uses smiling kids in tourism ad for war zone
7. Residents of Lesbos sue those other lesbians over brand name
8. Motrin gets headache from viral moms video
9. Butcher’s ads feature “Meat Products, Fresh Service” on naked woman
10. Hershey asks if you’ve found Mr. Goodbar
Special Jury Awards (Co-Branding That Shouldn’t Have Been)
1. Windows Vista toilet paper
2. The Muppets appear on DVD for Law & Order: SVU
3. Barbie® Rice Krispies® Treats
4. P&G starts hip-hop record label (Bounce® and Beyonce? Jay Z and Oral B®? 50 Cent and Febreze®? Snoop Dogg and Eukanuba®? Ghostface Killah and Ghost®? Lil Wayne & Pampers®?)
The Alpha & Omega of Over-reaching
1. God’s chosen racing team loses at the Indy 500
2. “Pope’s Cologne Provides Solace to Grieving Widow”
3. “Can Batman Teach Spiritual Truth?”
4. Email service lets you taunt friends after The Rapture
5. McDonalds compares Ray Kroc to Martin Luther King Jr.
Product Failure
1. LifeLock ID protection service fails to protect CEO’s identity
2. Anti-shark device found to attract sharks
The Penguins Of Irony “Oh NO You Din’t” Awards
1. Publisher says bankruptcy puts magazine chain in “a position poised for wonderful growth
2. WaMu continues to send credit card offers after going out of business
Tuesday, June 9, 2009
Proud to be an...EGOMANIAC...!!!
When you hear the word “ego” you automatically get this sensation and tingling feeling down your spine that it’s negative. You may get defensive if someone calls you an egoistic or says you have a big ego. In our culture there is a negative feeling around this single term. It is associated with all things evil in this world. In this post, I will try to explain how EGO in personal branding can help you change your life for the better.
What is EGO???... “identity“, “pride“, “self-esteem“, “distinct” and “superiority” From analyzing and re-reading each word, my primary conclusion is that our ego is your external personal brand that is built internally. What I mean by this is that our ego is our facial expression and personality that is seen by others, but that is ignited from within. our ego is regulated by our internal passions and energy . so we have the gift and privilege to share that ego with another individual and be judged based on that experience or impression. When we were in school, there were always bullies that would demoralize us as if we were beneath them. People take advantage of others and when that individual doesn’t stand up for himself, he lose pride, self-esteem, and his ego takes a hit. An ego is a state of mind. An ego allows one individual to soar to the top of the ladder. An ego is our best friend and worst enemy. We can use it for good or evil. An ego grants purpose, attitude, values, pride and an identity. Since what we do makes us who we are and how we project that to others makes us memorable, our ego is that projection.
One of my biggest learning’s is that if we understand what an ego is? That everyone has one and that we can play to it, we can be extremely successful. People LOVE seeing their face on a magazine, blog, on national television, in a book or heard on the radio. They also enjoy compliments and careful attention paid to their hard work. By feeding this ego wholeheartedly and without asking for something in return, you will get twice as much back and have a strong relationship with that person.
An ego is an opportunity that costs you nothing these days. By interviewing or writing about another individual on the web, the probability that they will reciprocate is quite high (if not now, at a later date). It costs you nothing to promote someone else, their product or even link to their website. The bigger idea behind this is giving before receiving, but servicing an ego is the greatest and cheapest way to accomplish this. But who cares....its all about good business...nothing personal...!!!
What is EGO???... “identity“, “pride“, “self-esteem“, “distinct” and “superiority” From analyzing and re-reading each word, my primary conclusion is that our ego is your external personal brand that is built internally. What I mean by this is that our ego is our facial expression and personality that is seen by others, but that is ignited from within. our ego is regulated by our internal passions and energy . so we have the gift and privilege to share that ego with another individual and be judged based on that experience or impression. When we were in school, there were always bullies that would demoralize us as if we were beneath them. People take advantage of others and when that individual doesn’t stand up for himself, he lose pride, self-esteem, and his ego takes a hit. An ego is a state of mind. An ego allows one individual to soar to the top of the ladder. An ego is our best friend and worst enemy. We can use it for good or evil. An ego grants purpose, attitude, values, pride and an identity. Since what we do makes us who we are and how we project that to others makes us memorable, our ego is that projection.
One of my biggest learning’s is that if we understand what an ego is? That everyone has one and that we can play to it, we can be extremely successful. People LOVE seeing their face on a magazine, blog, on national television, in a book or heard on the radio. They also enjoy compliments and careful attention paid to their hard work. By feeding this ego wholeheartedly and without asking for something in return, you will get twice as much back and have a strong relationship with that person.
An ego is an opportunity that costs you nothing these days. By interviewing or writing about another individual on the web, the probability that they will reciprocate is quite high (if not now, at a later date). It costs you nothing to promote someone else, their product or even link to their website. The bigger idea behind this is giving before receiving, but servicing an ego is the greatest and cheapest way to accomplish this. But who cares....its all about good business...nothing personal...!!!
Saturday, June 6, 2009
SELF BRANDING…in exam hall…!!!
Last one week I was busy in giving my term end papers…papers were ok…but today m going to discuss something strange wat I generally see in an exam hall….the attitude of students…behavior of students…wat exactly they want to portray…!!!
M going to discuss the scene of a national level exam centre (remember the scene in entrance exam hall and centre is very different from Ur regular class test and university exam scenario. Where in college test u knows all of Ur class mates, but in the case of a national level exam u rarely get to see a familiar face).
When I reached the exam centre I was not carrying any books or notes but a packet of BINGO and water bottle. I saw a different set of students there and daz wat I wanna discuss today..
THE BOOK WORMS:
I saw a girl sitting with parents and grandparents…I was surprised to see dat waz d need of whole family but then I realized, actually all of them were trying to help her in studies…HOW??...let’s see…they were total 5 people…the girl…papa…mummy…dada ji..And I think dadi ji…girl had a book of physics I suppose…mom were trying to show her a biology diagram..dad were reminding her about some chemical formula of an element…dada ji had a transparent bottle with color full liquid I think it was some health drink..may be…dadi ji was sitting their in tensed mood and every second minute she was murmuring something…trust me…I wanted to laugh…these people were behaving as if she is going on some war…my god…!!!
LOOK AT ME…the fashion freaks:
Suddenly I heard giggling noises..i was curious to see how can someone be in so much happy mood for a MEDICAL ENTRANCE EXAM . I turned my head and saw a bunch of well trimmed, thin, tall, sexy looking girls with goggles…they seems to be coming right from the beauty parlor. And trust me these were the ones whom I saw with a hell of tensed face when they got the main question paper…giving reaction as if their paper is written in Chinese or Greek.
Ha ha..
I DON CAREEEEEEE….:
Any ways…after few minutes they announced that the sitting arrangement sheet is put on the notice board and all the candidates are requested to check dat out…so even I went and checked out mine. But as usual few roll numbers were missing and few had their own doubts so there was a rush on the reception counter. Suddenly a boy who appears to be very relaxed but in hurry manage to make his way to reception and asked in a cool voice…. “excuse me miss…BATHROOM KAHA HAI…” oh my god the faces of all those around him was half opened…can u believe everybody there is in tensed mood and asking something or the other regarding their wards number and somebody comes and ask the way of bathroom….amazing..!!!
PINCH HITTERS:
Finally I reached in my exam hall…just to find that even here few students are behaving in a typical manner. Some had a self made notes…few were browsing quickly to the printed notes….few had a color full book with all those pics which I wonder whether the MBBS first year students had a glimpse. These are the students who think dat in this last five minutes they can do WONDERS…!!!
COOL GUYZ…the killers:
After few moments invigilator entered in the exam hall and after giving the basic instructions he distributed the papers and was about to ask us to start…here comes a boy…skin tight T-shirt which was still appearing a baggy one for him..with a torn and faded jeans, hanging I – pod ear phones round his neck…chewing some gum.. and asks.. “ sorry boss I know m late by 3 minutes…still could u allow me to write the exam”…strange…trust me I have never came across anybody asking permission in this manner to enter the class.
Any wayz as he managed to come within 15 minutes of the start of paper so he was allowed to come. He had only 1 pencil and an eraser in his hand and greating every one with a smile as if he knows us from years together.
He started answering the paper but even here he was in his own world…he kept tapping his pencil on the bench distracting others…the invigilator was forced to go to him and ask to stop dat…he again smiled and said…ooppss sorry boss…
And to my surprise he was done wid his paper 45 minutes before the actual time allotted to finish..!!!
So similarly there were different students showing different attitude and behavior…some were real some were fake…but one thing is sure….every body wants to give a feel to others…m different…I know better than u…and m gonna make it through…isn’t it…
SELF BRANDING…in exam hall…!!!
M going to discuss the scene of a national level exam centre (remember the scene in entrance exam hall and centre is very different from Ur regular class test and university exam scenario. Where in college test u knows all of Ur class mates, but in the case of a national level exam u rarely get to see a familiar face).
When I reached the exam centre I was not carrying any books or notes but a packet of BINGO and water bottle. I saw a different set of students there and daz wat I wanna discuss today..
THE BOOK WORMS:
I saw a girl sitting with parents and grandparents…I was surprised to see dat waz d need of whole family but then I realized, actually all of them were trying to help her in studies…HOW??...let’s see…they were total 5 people…the girl…papa…mummy…dada ji..And I think dadi ji…girl had a book of physics I suppose…mom were trying to show her a biology diagram..dad were reminding her about some chemical formula of an element…dada ji had a transparent bottle with color full liquid I think it was some health drink..may be…dadi ji was sitting their in tensed mood and every second minute she was murmuring something…trust me…I wanted to laugh…these people were behaving as if she is going on some war…my god…!!!
LOOK AT ME…the fashion freaks:
Suddenly I heard giggling noises..i was curious to see how can someone be in so much happy mood for a MEDICAL ENTRANCE EXAM . I turned my head and saw a bunch of well trimmed, thin, tall, sexy looking girls with goggles…they seems to be coming right from the beauty parlor. And trust me these were the ones whom I saw with a hell of tensed face when they got the main question paper…giving reaction as if their paper is written in Chinese or Greek.
Ha ha..
I DON CAREEEEEEE….:
Any ways…after few minutes they announced that the sitting arrangement sheet is put on the notice board and all the candidates are requested to check dat out…so even I went and checked out mine. But as usual few roll numbers were missing and few had their own doubts so there was a rush on the reception counter. Suddenly a boy who appears to be very relaxed but in hurry manage to make his way to reception and asked in a cool voice…. “excuse me miss…BATHROOM KAHA HAI…” oh my god the faces of all those around him was half opened…can u believe everybody there is in tensed mood and asking something or the other regarding their wards number and somebody comes and ask the way of bathroom….amazing..!!!
PINCH HITTERS:
Finally I reached in my exam hall…just to find that even here few students are behaving in a typical manner. Some had a self made notes…few were browsing quickly to the printed notes….few had a color full book with all those pics which I wonder whether the MBBS first year students had a glimpse. These are the students who think dat in this last five minutes they can do WONDERS…!!!
COOL GUYZ…the killers:
After few moments invigilator entered in the exam hall and after giving the basic instructions he distributed the papers and was about to ask us to start…here comes a boy…skin tight T-shirt which was still appearing a baggy one for him..with a torn and faded jeans, hanging I – pod ear phones round his neck…chewing some gum.. and asks.. “ sorry boss I know m late by 3 minutes…still could u allow me to write the exam”…strange…trust me I have never came across anybody asking permission in this manner to enter the class.
Any wayz as he managed to come within 15 minutes of the start of paper so he was allowed to come. He had only 1 pencil and an eraser in his hand and greating every one with a smile as if he knows us from years together.
He started answering the paper but even here he was in his own world…he kept tapping his pencil on the bench distracting others…the invigilator was forced to go to him and ask to stop dat…he again smiled and said…ooppss sorry boss…
And to my surprise he was done wid his paper 45 minutes before the actual time allotted to finish..!!!
So similarly there were different students showing different attitude and behavior…some were real some were fake…but one thing is sure….every body wants to give a feel to others…m different…I know better than u…and m gonna make it through…isn’t it…
SELF BRANDING…in exam hall…!!!
Saturday, May 30, 2009
amrutanjan...pricing game...!!!
According to a report,
The overall pain management category in India is estimated to be around Rs 900 crore and is growing between 7% and 10% annually. Out of which, south alone accounts for more than Rs 300 crore.
Amrutanjan has been maintaining its leadership position in southern markets with a market share of 65%. The company holds 11% and 6% market share in Orissa and West Bengal, respectively and in the western region, particularly in Maharashtra and Ahmadabad, the brand holds (15% market share (11% and 4%).
After positioning itself as a market leader in the Rs 300-crore southern region, Amrutanjan Health Care Ltd has started a new campaign called 'Be Ready' to capture a sizeable share in the north and western regions.
Recently Amrutanjan Healthcare has re-launched its pain balm products in three different variants — Pain Balm (yellow), Strong Pain Balm (white) and Maha Strong Pain Balm (white). The company has gone in for a complete product repackaging to look contemporary. The pain balm and the strong pain balm available in 9 gm packs will cost Rs 17.50 and Rs 18.50 respectively.
Their major objective is to establish Amrutanjan as an established player in the pain management category in India and hope to achieve substantial market share in northern regions. The campaign will project a young, vibrant and contemporary outlook for the company
Let’s see how successful will be the attempt of amrutanjan in positioning t self as a BRAND name with the help of this price game in pain balm market of north and western India… .
Of course…fingers crossed…!!!
The overall pain management category in India is estimated to be around Rs 900 crore and is growing between 7% and 10% annually. Out of which, south alone accounts for more than Rs 300 crore.
Amrutanjan has been maintaining its leadership position in southern markets with a market share of 65%. The company holds 11% and 6% market share in Orissa and West Bengal, respectively and in the western region, particularly in Maharashtra and Ahmadabad, the brand holds (15% market share (11% and 4%).
After positioning itself as a market leader in the Rs 300-crore southern region, Amrutanjan Health Care Ltd has started a new campaign called 'Be Ready' to capture a sizeable share in the north and western regions.
Recently Amrutanjan Healthcare has re-launched its pain balm products in three different variants — Pain Balm (yellow), Strong Pain Balm (white) and Maha Strong Pain Balm (white). The company has gone in for a complete product repackaging to look contemporary. The pain balm and the strong pain balm available in 9 gm packs will cost Rs 17.50 and Rs 18.50 respectively.
Their major objective is to establish Amrutanjan as an established player in the pain management category in India and hope to achieve substantial market share in northern regions. The campaign will project a young, vibrant and contemporary outlook for the company
Let’s see how successful will be the attempt of amrutanjan in positioning t self as a BRAND name with the help of this price game in pain balm market of north and western India… .
Of course…fingers crossed…!!!
Friday, May 29, 2009
GLOBALIZATION....INDIAN STUDENTS...ATTACKED....KILLED..!!!!
It’s with a lot of dreams dat parents in India send their children for studies abroad, often under d burden of massive loans and even heavier expectations. So when their kids are. attacked abroad, mostly by those who, themselves failed to do something worth blame innocent INDIANS for taking their jobs away. It breaks the trust in multicultural global cities being safe and free of d discrimination of race and color. It breaks faith of d 21st century youth.
D fears are already starting to form. Anxious parents… are crowding at the doors of immigration agencies which handled the visa processing work…parents are dialing their sons and daughters in Sydney, Melbourne, Adelaide, Perth. If the attacks on vulnerable Indian students continue, many parents would soon stop sending their children out of the country and who knows they may even stop all plans of sending their kids to foreign universities even in UK, USA and Canada.
U know something…it really hurts…just imagine a father jus had a small conversation with his son in night over phone or web cam..and when he wakes up in morning and switch on his TV to watch news….a news flashes on d screen stating dat a Indian youth has been attacked in XYZ country where his son resides… wat should dat old man do…
should he call back to his son???…wat if he doesn’t pick???…or should he run to the immigration office???……should he apply for his VISA now???...should he give a call to officials???...
But the question is….WHAT IF ITS TO LATE…????
D fears are already starting to form. Anxious parents… are crowding at the doors of immigration agencies which handled the visa processing work…parents are dialing their sons and daughters in Sydney, Melbourne, Adelaide, Perth. If the attacks on vulnerable Indian students continue, many parents would soon stop sending their children out of the country and who knows they may even stop all plans of sending their kids to foreign universities even in UK, USA and Canada.
U know something…it really hurts…just imagine a father jus had a small conversation with his son in night over phone or web cam..and when he wakes up in morning and switch on his TV to watch news….a news flashes on d screen stating dat a Indian youth has been attacked in XYZ country where his son resides… wat should dat old man do…
should he call back to his son???…wat if he doesn’t pick???…or should he run to the immigration office???……should he apply for his VISA now???...should he give a call to officials???...
But the question is….WHAT IF ITS TO LATE…????
Thursday, May 28, 2009
BENGAL TIGRESS…ma, mati, manush..!!!
When it comes to self branding the first category comes to my mind is…POLITICIANS…right from the struggling dayz of freedom till the date when INDIA SHINE…majority of the politicians always try to POSITION themselves as the JANTA KA…JANTA K LIYE…
Today m going to write about the so called Bengal Tigress…apni DIDI JI…
Remember nandigram issue….the war of people of nandigram with the help of politicians & NGOs against Ruling communists of W.B.as they are acquiring & then selling this agricultural land of poor people of nandigram to big industrial houses (Tata’s) in the name of industrial development of west Bengal state.
When asked about her plans for the Bengal state after she won the elections especially in connection with Nandigram she said…
"We are against the chemical hub. It is an environmental hazard. We have learnt that Dow Chemicals, the company which has been blacklisted for the Bhopal gas tragedy, is also involved in the hub. If they have not got environmental clearance, how can we give clearance?”
"Our stand remains the same - have your factory in the 600 acres and give 400 acres back to farmers." She added, "We are not against industry, we want industry and farmers both to flourish, which is what the Left failed to understand."
Didi ji…I don’t know wether Left has understood ur stand or not…but I got ur point…
Actually the basic agenda of the party was amply indicative from Ms. Banerjee’s declaration that the electoral battle ahead will be for the sake of “ma, mati, manush” (mother, earth and people) which was a major plank of her electoral campaign helping to safeguard the farmland from acquisition in the face of the Left Front’s drive towards greater industrialisation it clearly shows that where other parties had the big industrialization in their mind…the trinmool had the poor, farmers and the labourers in mind. And this point helped the TRINMOOL congress to stand tall against the other parties fighting on the land of Tagore. then how could one even imagine that a DONATION/BRIBE.SWEET/GIFT of 27Lakh Rupees (http://timesofindia.indiatimes.com/India/No-chemicals-hub-no-Tata-money/articleshow/4591033.cms) can make the Bengal tigress move from her stand.
Good going Didi ji….hope u will maintain ur BRAND IMAGE OF BENGAL TIGRESS with the POSITIONING as MA…MATI…MANUSH.
Today m going to write about the so called Bengal Tigress…apni DIDI JI…
Remember nandigram issue….the war of people of nandigram with the help of politicians & NGOs against Ruling communists of W.B.as they are acquiring & then selling this agricultural land of poor people of nandigram to big industrial houses (Tata’s) in the name of industrial development of west Bengal state.
When asked about her plans for the Bengal state after she won the elections especially in connection with Nandigram she said…
"We are against the chemical hub. It is an environmental hazard. We have learnt that Dow Chemicals, the company which has been blacklisted for the Bhopal gas tragedy, is also involved in the hub. If they have not got environmental clearance, how can we give clearance?”
"Our stand remains the same - have your factory in the 600 acres and give 400 acres back to farmers." She added, "We are not against industry, we want industry and farmers both to flourish, which is what the Left failed to understand."
Didi ji…I don’t know wether Left has understood ur stand or not…but I got ur point…
Actually the basic agenda of the party was amply indicative from Ms. Banerjee’s declaration that the electoral battle ahead will be for the sake of “ma, mati, manush” (mother, earth and people) which was a major plank of her electoral campaign helping to safeguard the farmland from acquisition in the face of the Left Front’s drive towards greater industrialisation it clearly shows that where other parties had the big industrialization in their mind…the trinmool had the poor, farmers and the labourers in mind. And this point helped the TRINMOOL congress to stand tall against the other parties fighting on the land of Tagore. then how could one even imagine that a DONATION/BRIBE.SWEET/GIFT of 27Lakh Rupees (http://timesofindia.indiatimes.com/India/No-chemicals-hub-no-Tata-money/articleshow/4591033.cms) can make the Bengal tigress move from her stand.
Good going Didi ji….hope u will maintain ur BRAND IMAGE OF BENGAL TIGRESS with the POSITIONING as MA…MATI…MANUSH.
Secrete behind SONY relaunch…
Sony evenings will start with a new, reformed and different look. The new add- on are :
· Chittod ki rani padmini ka johur
· Palampur express
· Bhaskar bharti
· Ladies special
· 10 ka dum-2
· Dekh India dekh
When asked to the Marketing head of the sony entertainment Mr. Danish Khan about the launch he said they have now left the DEMOGRAPHIC and GEOGRAPHIC approach to segment, now therz a new base PSYCHOGRAPHIC way of segmentation and dat is how they gonna tap the customers/viewers.
Very true now when the whole bunch of customers are more affluent, computer literate and have the access to all the technology and new consumer products facilitating them to get a global exposure, the family values are getting stronger and stronger day by day, customers are more circumsuspect and demanding. It means the old and conventional or classical approaches to attract the audience are not going to work. It is well known fact that Indian consumers are now saturated with the SAS-BAHU masala serials they want a new item on the TV menu card, they want more logical, fun and excitement filled programmes and hence this is a very brilliant move by the respective channel.
But the other side of coin sayz d real story….sony’s GRP (gross rating point) is been declining since years together plus its market share is also only 9% which is certainly not a big number when compared to channels like STAR PLUS who enjoys more than 20% (http://www.dnaindia.com/report.asp?newsid=1248175) share of market.
Actually all these new programs are the attempt from the sony channel to increase their TRP and GRP. The IPL response was not up to the mark the failures of serials based on the fictions have forced the sony entertainment channel not only to include the new programmes but also to shift the block blusters movie schedule only to Sunday ofcourse after all the rights to the YASH RAJ film library has to be used to uplift the image.
Let it be anything…..
Only time will tell how successful will be the attempt of sony channel to position itself as a new channel providing GLOBAL EXPOSURE IN LOCAL TASTE in Indian entertainment market.
· Chittod ki rani padmini ka johur
· Palampur express
· Bhaskar bharti
· Ladies special
· 10 ka dum-2
· Dekh India dekh
When asked to the Marketing head of the sony entertainment Mr. Danish Khan about the launch he said they have now left the DEMOGRAPHIC and GEOGRAPHIC approach to segment, now therz a new base PSYCHOGRAPHIC way of segmentation and dat is how they gonna tap the customers/viewers.
Very true now when the whole bunch of customers are more affluent, computer literate and have the access to all the technology and new consumer products facilitating them to get a global exposure, the family values are getting stronger and stronger day by day, customers are more circumsuspect and demanding. It means the old and conventional or classical approaches to attract the audience are not going to work. It is well known fact that Indian consumers are now saturated with the SAS-BAHU masala serials they want a new item on the TV menu card, they want more logical, fun and excitement filled programmes and hence this is a very brilliant move by the respective channel.
But the other side of coin sayz d real story….sony’s GRP (gross rating point) is been declining since years together plus its market share is also only 9% which is certainly not a big number when compared to channels like STAR PLUS who enjoys more than 20% (http://www.dnaindia.com/report.asp?newsid=1248175) share of market.
Actually all these new programs are the attempt from the sony channel to increase their TRP and GRP. The IPL response was not up to the mark the failures of serials based on the fictions have forced the sony entertainment channel not only to include the new programmes but also to shift the block blusters movie schedule only to Sunday ofcourse after all the rights to the YASH RAJ film library has to be used to uplift the image.
Let it be anything…..
Only time will tell how successful will be the attempt of sony channel to position itself as a new channel providing GLOBAL EXPOSURE IN LOCAL TASTE in Indian entertainment market.
Wednesday, May 27, 2009
Its all about me....!!!
Teacher: Wat u wanna be when u grow up....???
Student: Doctor...
Teacher: Why?
Student: Because i want help others...i want to do something for society....for humanity...for world...and by this i want to make my parents proud...!!!!
Student: Doctor...
Teacher: Why?
Student: Because i want help others...i want to do something for society....for humanity...for world...and by this i want to make my parents proud...!!!!
Sounds great...isn't it...but is dat the real scenario...i dont think so...coz if it is the case...i mean where every one wants to do something for society...for humanity...for world...then there wouldnt have been any thing like...POVERTY...ILLITERACY...BEGGARS...and on top there wouldnt have been the need of HUMAN RIGHTS..and....NGOs
But these things do exist....!!!
I dont mean to say that there is not even a single person who think about society or others before himself....but how many such people walk on this earth today...
Every body in todayz world thinks about himself before he step down for anything....a student geting top rank in class ...a student coming late to class...a man wearing branded clothes...using hi-fi gadgets...why...its jus coz he wants to show the world that he do exist....
therz a "LOOK AT ME" attitude in every body....in "ME"...in "U"... in "US"
and daz wat i want to tap through this blog....i want to share that how everybody irrespective of his designation...back ground...wants to BRAND himself..wants to POSITION himself....if not in others mind at least in his own EYE....
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